Data shows a positive change towards learning outcomes.
There is causality between this product and a positive impact on improved learning outcomes (e.g., a control or comparison group).
There are one or more independent evaluations that confirm these conclusions.
ECD and School Readiness

Afini
Afini, an AI-powered early childhood virtual tutor for families with children under eight years old via WhatsApp or our mobile app.
Overview
Countries
Languages
Evidence
Safety First
Privacy
- Product alerts users of significant changes to the privacy policy
Data Sharing
- Product shares data with third parties
- Has data sharing agreements with these third parties
- Product does not show external advertisements.
Data Origin
- Product utilizes AI
- AI has been trained using product datasets
Impact on learning
Afinidata’s solution, focused on vulnerable populations, uses machine learning and a randomized control trial to enhance early childhood development. It equips caregivers with tools to foster nurturing environments, improving child development. The Theory of Change operates on three levels: changing caregiver perceptions, improving caregiving practices, and mitigating developmental risks. Results show significant reductions in developmental risks, demonstrating the program’s effectiveness.
A Harvard study on 2,400 families in Peru found Afinidata accessible and well-received in remote areas with high smartphone use. It shows promise as a digital parenting tool to support low-income families in child health and education.
Read moreA study with World Bank and Harvard tested Afinidata in Brazil's Criança Feliz with 1,000 children. Findings show 70% registration success, high usage, and positive parental feedback, highlighting its potential to enhance early childhood development.
Read moreUnited Way Guatemala Project: A pre and post-evaluation showed children using Afinidata had a lower developmental risk of 20.25%, 17% less than global statistics, highlighting the program's effectiveness after 5-7 months.
Read moreRecommended use
Afini provides personalized educational content via WhatsApp or the app for families, caregivers, or educators. Engage 3 times a month, 10-14 minutes per session, to receive tips and activities. This ensures consistent engagement and easy integration into daily routines without overwhelming users.
Afini provides personalized educational content via WhatsApp or the app for families, caregivers, or educators. Engage 3 times a month, 10-14 minutes per session, to receive tips and activities. This ensures consistent engagement and easy integration into daily routines without overwhelming users.
Target audience
Designed For Children
What is the learning objective of Afini?
Empowering primary caregivers to enhance their children's early cognitive, motor and socioemotional development by expanding their knowledge of child development through personalized content delivery.
Curriculum
- adaptable_to_different_curriculums
Information about curriculum
Our substantial content library comprises over 1,500 science-based activities, designed by in-house child development experts and guided by frameworks from academic advisors at Harvard, Swiss TPH, and UNICEF. All content follows a conversational and microlearning format, incorporating insights from local partners like NGOs, municipalities, and governments. Available in Spanish, English, Portuguese, and Arabic, our content is accessible to diverse populations. Furthermore, our machine learning content recommendation system, developed in collaboration with ETH machine learning lab, has shown to increase content usage among target families. Afini's curriculum is grounded in a combination of four well-established frameworks: the Montessori Method, CDC's Developmental Milestones, Caregiver Reported Early Development Instruments (CREDI), and the WHO Nurturing Care for Early Childhood Development framework. This integrated approach ensures that the content is comprehensive, evidence-based, and tailored to support a child's overall development. The curriculum is designed to track and promote the achievement of key developmental milestones, focusing on motor skills, social-emotional development, language, and cognitive abilities. At the start of the program, caregivers complete an initial assessment based on the CDC's developmental milestones, which helps determine the child’s current developmental stage. This assessment, conducted monthly, provides personalized reports and guides the recommendations for age-appropriate content. The personalized content is informed by the Montessori Method, emphasizing hands-on, child-led learning, and the OMS Nurturing Care framework, which highlights the importance of responsive caregiving and emotional support. This combination of frameworks ensures that Afini’s curriculum is not only grounded in developmental science but also adaptable to the individual needs and pace of each child.
Pedagogical design
User Experience
Ready to Reach All
Infrastructure
- Device compatibilitysmartphone, tablet, desktop_laptop
- Designed for low-cost devicesyes
- Environmentdevice_installable_requires_installation_on_a_device_to_be_used_i_e_a_mobile_or_desktop_app
- Offline availabilityyes_but_connectivity_for_installation_or_updates_required
- Integration with 3rd partyeducation_learning_data_tools, user_data_metrics_platforms
Support
- Training materialsvideo_tutorials, user_manuals, interactive_guides, webinars, online_courses
- Training material languagesEnglish, Portuguese, Spanish,
- Training material target userseducators_and_teachers, institutional_or_administrative_staff, parents_or_guardians
- Technical supportemail_supportchatbot_support
Local Adaptability
- Curriculum / educational content can be customizedyes
- Visual / audiovisual content can be customizedyes
- Content can be customizedYes
- Current languagesArabic, English, Portuguese, Spanish
- Possibility to translate the product to new languageYes
- Current writing systemsLatin Alphabet
- Licensing information
- the_solution_is_proprietary
Data import/export
- Export data capability
- Exportable data types
- Import data capabilityeducational_content
- Automationindividual_upload_onboarding, large_scale_upload_at_a_ministry_institutional_level
Affordability Card
Pricing Strategy
Institutional Model (NGOs and International Aid Organizations): Our pricing structure includes a one-time implementation fee averaging $25,000 for setting up and customizing our virtual tutor on WhatsApp for vulnerable families. Additionally, there is a monthly per-user fee averaging $2 for ongoing access. Premium Subscription Model (Families): For families using our virtual tutor mobile app directly, we offer a monthly subscription fee ranging from $3 to $5 USD. This subscription provides unlimited access to our educational tools and resources.
Organization Details
Experience with large projects
- experience_with_nationwide_government_projects
- experience_with_regional_or_state_government_projects
- experience_with_local_government_projects
- experience_in_partnership_models_with_national_institutions
Large implementation example
Popoyan and USAID Guatemala: In 2020, Afinidata was implemented in the Popoyan project with farmers in the highlands of Guatemala. Afinidata facilitated communication with families during COVID-19 closures, leading to a pilot partnership with USAID that expanded to 1,700 families in 2021, and 3500 in 2023/2024. United Arab Emirates Government: Afinidata localized a solution for families in the UAE, offering personalized educational content and activities via Facebook Messenger. The content was translated into Arabic and culturally adapted. Launched in March 2020 in collaboration with the Abu Dhabi Early Childhood Authority, Afinidata served over 7,200 children and delivered more than 36,000 activities in the first 12 months. Peru Government & UNICEF: In partnership with the Ministry of Health and UNICEF Peru, Afinidata supported 13,000 beneficiaresfwith educational activities, developmental tips, and health reminders. The project also helped the government expand health service coverage and identify risk areas for better resource allocation. Alto Municipality Bolivia & UNICEF: Partnering with the Municipality of Alto Bolivia and UNICEF, Afinidata personalized and incorporated the content of the Panmanitos program into its tool. During the pandemic, the Panmanitos program used Afinidata to serve ,5,000 families remotely. Optimal Design of Digital Early Childhood Development Interventions in Brazil: This multifactorial randomized control trial, supported by the Strategic Impact Evaluation Fund, aims to enhance access to and quality of early childhood development services for vulnerable populations. The study, involving 3,200 families in Ceará, Brazil, assessed various implementation variables and is conducted in partnership with Harvard, the World Bank, and other organizations. Botnar Foundation Center/Randomized Trial: Afinidata was funded as one of four high-impact research projects by the Botnar Research Center for Child Health. The study, conducted with 2,400 families in San Marcos, Peru, evaluated the platform's reach, impact, and scalability. The five-year project involved partners such as Swiss TPH, ETH Zurich, Universidad Basil, and Harvard.
Leave No One Behind
Accessibility of Design
Equity of access & Gender
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